$${app.title} $${app.title} vendor $${app.name} application --branding $${branding.token} ]]> $${app.title} $${app.title} vendor $${app.name} application $${jnlp.permissions} $${jnlp.branding.jars} ]]> Must have set at least an application name ('app.name') JnlpDownloadServlet jnlp.sample.servlet.JnlpDownloadServlet JnlpDownloadServlet *.jnlp ]]> ]]> Your JNLP file is generated at ${jnlp.dest.dir}/master.jnlp This target only works when run from inside the NetBeans IDE.